Lisa Boulton, Calaveras Visitors Bureau (CVB) executive director, lives and breathes the passion of promoting Calaveras County to locals and visitors alike.
“We have what the Norwegians call ‘hygge,’ the feeling of coziness, nostalgia, warmth, which are all so natural to Calaveras,” Boulton said. “We have an authenticity that makes visitors want to return and locals want to stay.”
One step inside the visitor center in downtown Angels Camp and visitors – as well as locals – are treated to information on whatever they wish to know about the county; from wineries to restaurants, golfing to hiking, weddings to bike runs, dog-friendly and kid-friendly venues, whatever the question the answer can be found there.
The visitor center offers a one-stop tourist shopping experience. They even hand out “pack-in, pack-out” bags to help promote keeping the county clean.
“It seems the biggest interest in our area is the hiking and outdoor activities,” said Nola Rasberry, visitor service representative. “And, of course, the history of the jumping frogs.”
According to Boulton, the question they hear most often is, “What’s with all the frogs?” And every employee at the visitor center is well versed in the history of the county’s beloved frogs.
Boulton spends many hours committed to promoting tourism by attending local, regional and state marketing organizations and conferences, as well as helping area businesses market themselves.
The CVB offers free social media consultations, workshops, monthly partner newsletters and more to businesses in an effort to help with self-promotion.
Boulton has spent the past six years building up the social and internet presence of the CVB. Currently CVB has more than 50,000 Facebook followers, 30,000 visits per month on the website gocalaveras.com, 15,000 newsletter recipients and more than 4,700 Instagram followers.
“We reach out through social media and blogs to promote the county with as much informative content as possible, bringing tourism benefits to our economy and our community,” Boulton said.
Boulton uses every educational and outreach option available to her to stay on the cutting edge of marketing Calaveras County with the visitors bureau website, a veritable smorgasbord of local entertainment, and enjoyment options at ones fingertips.
“We even offer an option to book your stay on our website gocalaveras.com at no cost to the visitor,” she said. An up-to-date event calendar, visitors guide, local travel blogs, photos and more can also be found on the website.
While Boulton enjoys highlighting existing businesses and events within the county, she is always on the lookout to bring new and exciting things to the region.
Currently, with a surge in visitors interested in the rich history of the county, Boulton is working toward the CVB hosting a history scavenger hunt this spring.
The CVB also collaborates with the Calaveras County Chamber of Commerce and Destination Angels Camp to network and promote the county.
Boulton has built upon a solid foundation, creating a modern marketing venue for the county. She hopes to pass on the baton this year, as she will leave the organization with her sight set on heading back home to the United Kingdom.
For more information visit gocalaveras.com, drop by the Visitor Center, 1192 S. Main St., Angels Camp (open daily, 9:30 a.m.-4:30 p.m., and Sunday, 11 a.m.-4 p.m), or call 736-0049.