Calaveras Enterprise

The Bottom Line

Speech therapy business opens in Angels

Cynthia Sudduth, M.S. CCC-SLP and Speech Language Pathologist, recently opened Communication Rising, 1311 Main St. in Angels Camp, providing evaluation intervention and consultation speech therapy services for adults and children.

Sudduth treats adults experiencing aphasia, stuttering, difficulty swallowing and speech disorders from traumatic brain injury, as well as children with articulation disorders, language impairments and a wide variety of speech impairments.

“I strive to meet individual needs and work with families to improve communication abilities,” she said.

Sudduth has 14 years experience in the field and earned a Masters Degree at California State University Hayward.

Hours are by appointment. For more information, call 813-0736.


Greater Arnold Association revamps efforts

The Greater Arnold Business Association Board of Directors has set a path to remake itself.

“Our goal is to regenerate GABA into a relevant and progressive organization with real impact and positive influence over a healthy economy of the area,” reported Bertha Underhill, GABA president.

“We have launched an action plan which is timeline specific and formed around priorities set by the Board of Directors at a planning session directed by Mark Luster, director of marketing for GABA,” added Underhill. “His experience as a facilitator was instrumental in a productive study session where the board reviewed the history of GABA and where they wanted to take it in the future.”

According to Underhill, another very important attendee at the study session was Marcy Crawford, past president of the Calaveras Big Trees Association, who had just been through the process with her board.

A total of 12 avenues for improvement were identified, which include increasing revenue, improving communication, adding social media networking and starting a shop local program.  Tasks to reach these goals by March 2012 have been set and assigned to volunteers.

“We would like to invite everyone to our holiday dinner, which will be held at the Snowflake Lodge in Blue Lake Springs Nov. 17 when we will elect a new Board of Directors,” said Underhill. “We are looking forward to all of the business community working together for the betterment of Arnold and the surrounding area. We are an inclusive and transparent organization, and, as we develop and implement our plans, communication with interested parties is a key issue.”

For additional information or to make dinner reservations, contact Linda Payton at 795-4455.


Historic home to host retail spaces

The Albert Michelson house, 350 Main St. in Murphys, is in the process of an extensive remodel to create a number of retail spaces. New owners, Erik and Ariana Kruger, are currently replacing the picket fence with a new rock wall. The interior of the house is currently under renovation to house two to three retail businesses. Future plans include constructing an additional retail space on the corner of Church and Main Streets while preserving the majority of the garden areas.

For additional information, call Ariana at 612-7962.


Business tip of the week: Co-op advertising

One thing business owners often forget is that co-op advertising can be a viable, cost-effective way to bring in more customers and attract new prospects. Consider partnering with your cluster of shops to place group ads in newspapers, magazines and online.

Murphys Business Association is currently placing a full-page ad in Sierra Lodestar, listing events alongside very affordable small business ads. This publication reaches the tri-county area of Calaveras, Amador and Tuolumne counties with a circulation of more than 24,000 each week.

If a large co-op ad is not the answer for your business, consider partnering with a friend’s business. Another option is to team up with a local non-profit organization, especially if they are holding a fundraiser near or at your business. This philanthropic approach not only helps hard-working volunteers, but shows that you care for the community.

Yet another option (one that many businesses are not aware of) is that there may be big corporate co-op advertising dollars to help pay for your advertisements. For instance, if you carry Kelly Moore paints, check with your representative to see if there are any co-op dollars available to your business.

Take a close look at advertisements in publications and you can get a pretty good example of how co-op advertising works. Plus, it’s always good to see what your competition is doing. Notice what ads call to you, ones that make you want to take action. What visuals attract your attention? What are key words that create interest?

Take these components into your display advertising, ask your ad representative when the best time is to advertise to reach the most prospects possible, and co-op with a neighbor to keep ads consistent and working for you.


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